WAVEBREW - BREWED BY SURFERS FOR SURFERS - A MARKETING CAMPAIGN
AN ADVERTISEMENT FOR THE INTERNATIONAL SURF DAY 360 DEGREE MARKETING CAMPAIGN - ALSO SHOWCASING THE KEY MARKETING POINTS OF THE BRAND LIKE SUSTAINABILITY, ENVIRONMENTAL PROTECTION, RELATABILITY FOR SURFERS.
THE ORIGINAL AD BUT A VARIATION IN DESIGN AND COPY DISPLAYED ON THE HOMEPAGE OF WAVEBREW'S WEBSITE
A SPONSORED DISPLAY AD ON INSTAGRAM AS PART OF THE MARKETING CAMPAIGN TO DRIVE AWARENESS AND CONVERSIONS FOR WAVEBREW. I ALSO WANTED TO SHOWCASE LIGHT, PERSPECTIVE, AND REFLECTION AS PART OF THE AESTHETICS. THIS COULD BE DISPLAYED ON THE WEBSITE OR OTHER PLATFORMS.
A VARIATION IN THE DESIGN, SOMETHING THAT COULD RUN BEYOND THE CAMPAIGN - BUT ALSO TO DISPLAY A CLEANER LOOK AND BRING MORE ATTENTION TO THE BEVERAGE.
I WANTED TO SHOWCASE THE HOMEPAGE OF WAVEBREW'S WEBSITE WITH THE ADVERTISEMENT DISPLAYED ON A MACBOOK PRO AGAINST A WALL OUTSIDE.
THIS IS THE SAME WEBSITE HOMEPAGE BUT SCROLLED DOWN TO SHOW THE SOCIAL LINKS WHERE TARGETED ADS COULD ALSO RUN AS PART OF THE 360-DEGREE MARKETING CAMPAIGN.
CREATIVE DIRECTION & COPYWRITING & ART DESIGN by CHRIS C
THANK YOU!